My Work

Read less of what I say.
See more of what I’ve done.

The best way to determine if you like a copywriter’s work is by looking at copywriting samples. Below you’ll find examples of websites, brochures, books and other projects for which I provided the copy. I’ve tried to provide a diverse selection to show the range of my capabilities.  I also tell the story behind each project, which explains the objectives desired and results achieved.
If you like what you see, contact me to discuss your copywriting project.

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Read less of what I say.
See more of what I’ve done.

B2B e1525042309286 - Samples
New Product Ad

This project entailed writing a short script for a new product (currently in production, name pending). The client asked for a script of no more than 75 words. He did not provide nor requested any media as he had a video in production plus his own media. He wanted the target audience to be athletic “Baby Boomers”, ages 50+. I added a sales teaser email for a prospective customer.

New Product Ad

Copywriting Project Sample

C1 e1525041803535 - Samples
Article on Families and Marriage

This project was part of a Fundraising Campaign for a new Nonprofit organization. The client asked for an article on the state of families with a few interesting statistics. He requested that I emphasize and promote the case for the role of fathers in a traditional Christ-centered home. The client wanted a slightly professional, resolute, and compelling tone.

Christian Article

Copywriting Project Sample

FUNDRAISING e1525042402496 - Samples
Fundraiser / Awareness

This project was fun! The client requested a letter in a formal business style and tone. The topic was the promotion of National Donut Day to be changed to a week-long event each year. The intended recipients were the large manufacturers. Apparently, the letter was very impressive and motivating, as the client was overwhelmed by positive response, in support, as well as promotion and financial aid.

Fundraising Letter

Copywriting Project Sample

SELF.HELP  e1525042640297 - Samples
Self-Help Blog Post

This was one of many blog posts on a popular Australian therapist’s website I was commissioned to write. The client wanted a sophisticated and professional tone with an emphasis on the educational aspect. She wanted to refer her blog to clients periodically as an instructional aid. The client was very happy with the result and referred my services to several other interested professionals.

Self-Help Blog

Copywriting Project Sample

B2B e1525042309286 - Samples
3-IN-1 PROJECT

This project entailed 3 articles; a sales email for a prospective customer, an “explainer” post for the company website, and an investor post for startup groups. All would present the company as knowledgeable in making presentations and proficient in instruction. The client wanted a professional, trustworthy, conversational tone, and 500 words each. The client was very pleased with the outcome of the project.

3-in-1 B2B

Copywriting Project Sample

C1 e1525041803535 - Samples
Article on Families and Marriage

This project was part of a Fundraising Campaign for a new Nonprofit organization. The client asked for an article on the state of families with a few interesting statistics. He requested that I emphasize and promote the case for the role of fathers in a traditional Christ-centered home. The client wanted a slightly professional, resolute, and compelling tone.

Christian Article

Copywriting Project Sample

FUNDRAISING e1525042402496 - Samples
Fundraiser / Awareness

This project was fun! The client requested a letter in a formal business style and tone. The topic was the promotion of National Donut Day to be changed to a week-long event each year. The intended recipients were the large manufacturers. Apparently, the letter was very impressive and motivating, as the client was overwhelmed by positive response, in support, as well as promotion and financial aid.

Fundraising Letter

Copywriting Project Sample

SELF.HELP  e1525042640297 - Samples
Self-Help Blog Post

This was one of many blog posts on a popular Australian therapist’s website I was commissioned to write. The client wanted a sophisticated and professional tone with an emphasis on the educational aspect. She wanted to refer her blog to clients periodically as an instructional aid. The client was very happy with the result and referred my services to several other interested professionals.

Self-Help Blog

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
Lead Generation: Qualification and Relationship

This is part of a blog series on the client’s multi-services business blog. It describes various B-2-B marketing strategies offered by the organization. They requested a short piece that describes and informs the reader of certain products the company offers.

Web/Internet Post

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
Sales Copy & Product Description

This project was a simple sales copy and product description geared towards the client’s target audience – realtors and their associates. He wanted a compelling, animated, direct, and informal tone. The client was very pleased with the work and contracted additional services.

Web Sales Copy

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
B2B Marketing Strategy

I was asked to write a short piece on this business’ available options for offering advertising and  marketing strategies for small to medium companies. The client wanted something in a professional and sophisticated tone and style. He was very pleased with the outcome. This was a repeat client.

B-2-B

Copywriting Sample

OTHER e1525042492954 - Samples
Not-for-Profit VO Script

I really enjoyed this project. It was for a Canadian not-for-profit organization that wanted a Voice Over Script for their 5.5 minute video. The topic was concerning immigration and how Canada is dealing with the massive influx of newcomers, impressively. It was an honor to write this project, their second of which I scripted.

Voice-Over Script

Copywriting Project Sample

B2B e1525042309286 - Samples
B2B Blog Post

This post became part of a 12-part series on “Online Marketing On a Tight Budget”. My client wanted each post to be very long (1,000+ wc), informative, and engaging. At the end of the series, he offered them several options of a package deal.  According to him, many people remained for the entire length of the series, and those that did stay, 100% purchased the deals.

B2B Blog Post Series

Copywriting Project Sample

C1 e1525041803535 - Samples
Church & Fundraiser Messages

This client wanted a 2-for-1 deal! He wanted messages for two groups, one wishing to build a church website, and the other, having a cause to fund raise. The messages were aimed at helping to set the stage for persuasion. He wanted me to address both groups as an introduction to his 2 programs, which were previously written by another copywriter.

Church/Fundraiser

Copywriting Project Sample

FUNDRAISING e1525042402496 - Samples
Sponsorship Newsletter

This multi-purpose Sponsorship Newsletter was for a national stock horse association which desired improvements on their copy before the next rodeo to raise funds. The newsletter presented various levels of participation and sponsorship, and offered advertisement compensation in exchange. The time-sensitive project was satisfactory to the client.

Fundraiser Newsletter

Copywriting Project Sample

SELF.HELP  e1525042640297 - Samples
Taxes VO Script

Another time-sensitive project; it was to be a voice-over script for a 110+ page Tax eBook which was set for its promotional debut very soon, according to the author/client.  Recent changes in the U.S. tax code created an imperative for the ebook to be completed and available for purchase asap. My client was so pleased, that he asked me to do three others.

Tax eBook Script

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
About CEO Post

I was asked to write up a strong, succinct ABOUT ME web page for this client. He had notoriety as a startup, as well as educator and mentor, so it required careful planning. The client was very happy and awarded me additional work, including a press release and website work.

About CEO Bio

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
Article on China Vacation

This project consisted of thoroughly researching and writing about the upcoming theme park in China. The park, located in various sections of China, is set to compete with Disneyland. The client wanted a 700-800 word piece and was satisfied with the final result.

Commercial Article

Copywriting Project Sample

WEB.INTERNET e1525043613549 - Samples
Online Sales Copy

I was commissioned to write a simple sales copy that was geared to a particular target audience in the realty field who require good marketing and advertising material.  The Australian client was very happy with the outcome. Short & Sweet!

Sales Copy

Copywriting Project Sample

OTHER e1525042492954 - Samples
Food eBook Content

In this project, I was asked to write up a 3,000 to 5,000 word piece that would be put into an Food eBook. I was to describe at great length the unique qualities of KALE and in doing so, learned quite a bit about this healthy food. (But not enough to eat it every day, lol)

Food eBook

Copywriting Project Sample

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